SERVICES

DH Group is a full-service direct response fundraising consultancy providing a comprehensive suite of tailored services, including social media and direct mail campaigns.

Here are some of the ways we can help you accomplish your goals:

Program Management & Strategy

Augment your team! We create budgets, schedules, and strategies for your direct response program including additional-gift, social media, acquisition, sustainers and renewals.

Expert Advice

With more than 30 years of working with non-profits, we’ll provide you with constructive advice on your program and how to best invest your direct response dollars.

Knowledge of Trends

Our team collaborates with non-profits across the country and stays abreast of current industry and fundraising trends so you don’t have to.

Streamline Your Work

We’ll take demanding tasks off your to-do list, allowing you to focus your attention where it’s
most needed.

Expand Your Capacity

Work smarter not harder by hiring our team to develop an annual program that works
best for you and your budget.

Data Processing

At DH Group, we understand the critical importance of data management.

Data Hygiene

We conduct thorough data hygiene before each campaign to eliminate duplicates and verify donor information. This ensures accurate segmentation and targeting.

Proprietary Segmentation Program

We use our proprietary segmentation program to rank donors by their giving history and identify those most likely to respond. This system can be used in complement to existing tags and ranks.

Segmentation Analysis

Conduct segmentation analysis for add-gift, lapsed donor, and other targeted mailings to strengthen messaging, offers, and relationships.

Copy & Creative

Writing compelling copy can be an arduous, time-consuming process. With our proven copy and years of direct response experience, you’ll benefit from copy that has been continually tested and follows direct response best practices.

Burden of Writing Effective Copy

Release the burden of writing effective copy! We’ll generate personalized copy for every campaign that clearly illustrates the impact and makes a conclusive case for support.

Tests

Develop and optimize new test packages for each campaign to continuously improve performance against the control.

Personalized Brand Details

Align direct response messaging with your organization’s broader communication strategy for consistent brand representation through all channels.

Digital Marketing Email

Omnichannel integration provides cohesive messaging with communication strategy across email, direct mail, social media and other platforms. Apply consistent branding message tailored to different delivery platforms.

Printing & Mailing

Our team will handle the process of turning approved copy into personalized letters that are ready to be mailed at the best possible postage rate. You’ll watch direct mail gifts roll in without having to invest hours of valuable time in the process.

Skip Endless Lettershop Changes

Your letters will receive high-quality, personalized laser printing with copy that’s been tested at organizations nationwide. We handle proofing and copy corrections so all you have to do is sign off on the final proof.

Mailing Made Easy

We’ll make sure every letter is mailed on-time with the lowest postage rates possible.

Reliable, Verified Delivery

We’ve verified the delivery of every single mailing we’ve ever sent over the past 15 years by checking the postal certificate with accurate counts. We also make sure your mail is sorted properly so you can receive the lowest postage rates available.

List Rental & Targeting Strategy

Affordable, curated acquisition mailing lists built on performance data from thousands of successful campaigns. Cooperative buys free you from list minimums and allow you to mail more for less.

Low Cooperative Rates

In our unique, co-op model, your costs will be pooled with those of other organizations to
get you the lowest rates possible. Mailing with DH Group is as affordable as it gets.

No List Minimums

Choose quantities that are right for your organization’s size and budget.

More Revenue

A lower investment in list rental means you’ll retain more revenue for your organization.

Social Media Engagement

Our social media program offers an easy way to grow and engage your online audience. We will help you take advantage of that potential with tailor-made posts designed to engage, amuse, and grow your audience.

Content Production

Our social media team will create brand-aligned posts weekly to supplement your current output across your channels. We do the research and will design, produce, and schedule the posts, including caption copy, hashtags, imagery, etc.

Analytics Provided

We collect, segment, and maintain uniquely detailed records on every post shared to your account and will provide monthly updates and insights on strengths and weaknesses to help you hone your strategy.

Have any questions?

We are always open to talk about your business, new projects, creative opportunities and how we can help you.

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